A DUTCH BOY FIFTY YEARS AFTER
by
EDWARD BOK
Adapted from _The Americanization of Edward Bok_
Edited with an Introduction by John Louis Haney, Ph.D. President, Central High School, Philadelphia
Charles Scribner's Sons New York Chicago Boston Atlanta San Francisco
1921
[Frontispiece: Photograph of Edward Bok.]
TO
THE SCHOOLBOYS AND SCHOOLGIRLS OF AMERICA
I DEDICATE THIS STORY OF A BOY
WHO BELIEVED THAT AN OBSTACLE IS NOT SOMETHING
TO BE AFRAID OF
BUT IS ONLY A DIFFICULTY TO BE OVERCOME
AND WHO TOOK FOR HIS MOTTO
AS I HOPE EVERY ONE WHO READS THESE PAGES WILL DO
THESE LINES BY MADELINE S. BRIDGES:
"Give to the world the best you have And the best will come back to you."
INTRODUCTION
In recent years American literature has been enriched by certain autobiographies of men and women who had been born abroad, but who had been brought to this country, where they grew up as loyal citizens of our great nation. Such assimilated Americans had to face not only the usual conditions confronting a stranger in a strange land, but had to develop within themselves the noble conception of Americanism that was later to become for them a flaming gospel. Andrew Carnegie, the canny Scotch lad who began as a cotton weaver's assistant, became a steel magnate and an eminent constructive philanthropist. Jacob Riis, the ambitious Dane, told in _The Making of an American_ the story of his rise to prominence as a social and civic worker in New York. Mary Antin, who was brought from a Russian ghetto at the age of thirteen, gave us in _The Promised Land_ a most impressive interpretation of America's significance to the foreign-born. The very title of her book was a flash of inspiration.
To this group of notable autobiographies belongs _The Americanization of Edward Bok_, which received, from Columbia University, the Joseph Pulitzer Prize of one thousand dollars as "the best American biography teaching patriotic and unselfish service to the Nation and at the same time illustrating an eminent example." The judges who framed that decision could not have stated more aptly the scope and value of the book. It is the story of an unusual education, a conspicuous achievement, and an ideal now in course of realization.
At the age of six Edward Bok was brought to America by his parents, who had met with financial reverses in their native country of the Netherlands. He spent six years in the public schools of Brooklyn, but even while getting the rudiments of a formal education he had to work during his spare hours to bring home a few more dollars to aid his needy family. His first job was cleaning the show-window of a small bakery for fifty cents a week. At twelve he became an office boy in the Western Union Telegraph Company; at nineteen he was a stenographer; at twenty-six he became editor of _The Ladies' Home Journal_, which during the thirty years of his supervision achieved the remarkable circulation of two million copies and reached every month an audience of perhaps ten million persons. Such is the bare outline of a career that has the essential characteristics of struggle and achievement, of intimate contact with eminent men and women, and, most interesting of all, is not a fulfilled career, but a life still in the making.
Table of contents (by pages)
- 1: A Dutch Boy Fifty Years After by Bok
- 2: Edward Bok was called upon to make fateful decisions
- 3: Bok discouraged the taking of patent medicines
- 4: Whatever that fatherland may be
- 5: By royal proclamation he was made mayor of the island
- 6: The two nightingales soon grew into a colony
- 7: That is your mother's message to you
- 8: And then he was taken to Brooklyn
- 9: Illustration Edward Bok at the age of six
- 10: Of Edward Bok it may truly be said that he began to work
- 11: But Edward had been started upon his Americanization career
- 12: And continued his monopoly by selling Lemonade
- 13: Had begun his journalistic career
- 14: Edward Bok started to work for her
- 15: This reporter was Ripley Hitchcock
- 16: And asked Edward to come and see them
- 17: The pen is mightier than the sword
- 18: His autograph quest cost him stationery
- 19: Knapp called for a second hundred
- 20: Edward resolutely sought the President
- 21: Announced The President and Mrs
- 22: To Doctor Oliver Wendell Holmes
- 23: We doctors call it a safety valve
- 24: Give my love to Longfellow when you see him
- 25: For the postman and be disappointed
- 26: There's one from the Netherlands
- 27: That midday meal with Longfellow
- 28: I am surprised at Wendell Phillips
- 29: They must have come in a later mail
- 30: In a few minutes Miss Alcott returned
- 31: Your name Ralph Waldo Emerson
- 32: Miss Alcott now grasped this moment to say Well
- 33: He had seen Miss Coghlan in the play
- 34: Colver as its publisher and Edward Bok as editor
- 35: Which presented verbatim reports of the sermons of Mr
- 36: Became like a gospel to Edward Bok
- 37: Under the brokerage of his Sunday school teacher
- 38: Gould suggested an adjournment for luncheon
- 39: Edward Bok was not choosing the wrong business
- 40: Became The Cosmopolitan Magazine
- 41: Beecher and his Plymouth boys
- 42: Beecher with his correspondence
- 43: Beecher preferred for his original work
- 44: One marketman would stop to ask
- 45: When the Beecher home was reached Mr
- 46: The correspondence dictated to Bok covered
- 47: After one or two visits from Bok
- 48: Asked the advertising director
- 49: Bok promised the publisher he would let him know
- 50: He organized the Bok Syndicate Press
- 51: Readable New York literary letter
- 52: After Bok had been in the world of affairs
- 53: The office was all right between nine and five
- 54: Soon became merely difficulties to be overcome
- 55: I never smoke a new corncob pipe
- 56: Bok published her articles successfully
- 57: Bok prepared and issued this extra advertising
- 58: Bok saw no reason why he should not
- 59: Bok decided to stop at Philadelphia
- 60: Edward Bok became the editor of The Ladies' Home Journal
- 61: Peterson's Magazine was breathing its last
- 62: Before Bok undertook its editorship
- 63: If Bok had believed this to be true
- 64: Bok went through three financial panics with the magazine
- 65: This surprised the editors of the older magazines
- 66: What attracted Bok immensely to Mr
- 67: And Bok was introduced to the don
- 68: Dodgson that we are going to see
- 69: He determined to give them Kate Greenaway
- 70: Has not Miss Greenaway returned
- 71: As Bok added to pique curiosity
- 72: But Bok knew he was right and persevered
- 73: And in place of the American parlor
- 74: The owners heartily co operated with Bok
- 75: Bok decided to help by arousing the parents of America
- 76: Making Merion the best lighted community in its vicinity
- 77: When The Merion Civic Association was conceived
- 78: More stirring than Bok had ever felt it
- 79: He used every rung in the ladder as a rung to the one above
- 80: And thereby Edward Bok proved that he was still
- 81: Introduce me to President Roosevelt
- 82: Roosevelt must not get impatient
- 83: This is a long standing engagement between Curtis and me
- 84: Bok was early attracted by the abilities of Josef Hofmann
- 85: Hofmann explained to him the entity of a symphonic programme
- 86: But Bok had no desire to meet Stokowski
- 87: An annual deficit was inevitable
- 88: Or subscribed for at its stated subscription price
- 89: Bok now placed this Washington office on a war basis
- 90: Hoover and the Food Administration
- 91: The party began a series of inspections of munition plants
- 92: Illustration Where Edward Bok is happiest in his garden
- 93: Bok had been talking to a boy who lived near his own home
- 94: Bok handed a cigarette to the boy
- 95: In point of consecutively active editorship
- 96: His actual editorship ceased on September 22
- 97: With positively no inner resources
- 98: The accumulation of material power
- 99: Transform the ideal into the real
- 100: Has the Americanization of Edward Bok gone
- 101: The coal that missed the scuttle
- 102: With the actual results sometimes almost negligible
- 103: The Dutch boy and the policeman are
- 104: I was entitled to the suffrage
- 105: But how about the foreign born
- 106: She has the same limitless area
- 107: Probably the most alert public in the world
- 108: 1886 Founded the Bok Syndicate Press
- 109: 1918 Chairman of Philadelphia Y
- 110: Adventures in the stock market
- 111: 149 Merion Civic Association
