THE WAR AFTER THE WAR

[Illustration: Photograph - (signed) Let freedom win - D Lloyd George]

THE WAR AFTER THE WAR

BY

ISAAC F. MARCOSSON

CO-AUTHOR OF "CHARLES FROHMAN, MANAGER AND MAN" AUTHOR OF "THE AUTOBIOGRAPHY OF A CLOWN," ETC.

NEW YORK: JOHN LANE COMPANY LONDON: JOHN LANE, THE BODLEY HEAD TORONTO: S. B. GUNDY : : : MCMXVII

COPYRIGHT, 1916, BY THE CURTIS PUBLISHING COMPANY COPYRIGHT, 1916, BY THE RIDGWAY COMPANY

Copyright, 1917, BY JOHN LANE COMPANY

Press of J. J. Little & Ives Company New York, U.S.A.

TO LORD NORTHCLIFFE IN GRATEFUL APPRECIATION

_FOREWORD_

For nearly three years Europe has been drenched with blood and rent with bitter strife. Millions of men have been killed or maimed: billions of dollars in property have gone up in smoke and ruin--all part of the mighty sacrifice laid on the Altar of the Great War.

This tragic tumult must inevitably subside. The smoke of battle will clear: the scarred fields will mantle again with springtime verdure: the fighting hosts will once more find their way to peaceful pursuit. Time the Healer will wipe out the wounds of war.

The world already wearies of the Crimson Canvas splashed with martial scene. Heroism has become the most commonplace of qualities: it takes a monster thrill to move a civilisation sick of destruction. With eager eye it looks forward to the era of regeneration. War ends some time.

Business never ceases. Under the shock of mighty upheaval it has been dislocated by the most drastic strain ever put upon the economic fabric. But it will march on long after Peace will have mercifully sheathed the Sword. Therefore the permanent world problem is the Business problem.

This is why I made two trips to Europe: why I submit this little book in the hope that it may point the way to some realisation of the immense responsibilities which will inevitably crowd upon the world and more especially upon the United States.

Peace will be as great a shock as War. Hence the need of Preparedness to meet the inevitable conflict for Universal Trade. We--as a nation--are as unready for this emergency as we are to meet the clash of actual physical combat. Commercial Preparedness is as vital to the national well being as the Training for Arms.

Nor will Commerce be the only thing that we will have to reckon with. When you have heard the guns roar and watched horizons flame with fury and seen men go to their death smiling and unafraid; when the pitiless panorama of carnage has passed before you in terms of terror and tragedy, you realise that there is something human as well as economic in the relentless Thing called War.

Table of contents (by pages)

• 1: The War After the War by Isaac Frederick Marcosson
• 2: Embattled commercial groups will supplant embroiled nations
• 3: England lagged in the trade procession
• 4: Men and munitions were enlisted
• 5: Australia was prepared for war
• 6: How will it affect American trade
• 7: Commercial travellers of each nation
• 8: The other is the Teutonic Union
• 9: It will cut down our export of cotton
• 10: The rate extended to all countries
• 11: Typical of the new methods is the standardisation of exports
• 12: This trade has also been in Teutonic hands
• 13: Merchants and bankers must combine to push them
• 14: The gentleman farmer will become a working farmer
• 15: But what are the reasons for exclusion
• 16: Before the war and up to the time of the embargo
• 17: Must be ungrudging in its output
• 18: To do this she must seek all possible neutral markets
• 19: We must have a flexible and bargaining tariff
• 20: Have you studied the ways and needs of the Frenchman
• 21: He fairly oozed with scientific salesmanship
• 22: Said the enterprising young American
• 23: 000 was deposited in a New York bank before shipment
• 24: Used an interpreter every day for nine weeks
• 25: When their vessel finally reached Bordeaux
• 26: Was accredited with assets of $250
• 27: Whose French Manager was a live
• 28: He realised that most of all France would need machine tools
• 29: France has her eye on quantity output
• 30: For years Sevres vied with Limoges for ceramic honours
• 31: Now it is not unusual to find her in direct competition
• 32: The war automatically annulled this treaty
• 33: Do not consume any German products
• 34: With organisation must come knowledge
• 35: Whether England realises her vast dream remains to be seen
• 36: Thrift is more regarded as a vice than a virtue
• 37: The rich really needed no organised stimulus to retrench
• 38: 000 English workers purchased the War Loan
• 39: Le Bas objected to this procedure
• 40: Lloyd George looked a little startled
• 41: Even sensational promotion campaign
• 42: But if thirty one people each save sixpence a week
• 43: To place two sixpenny stamps on a stamp card
• 44: They become living Thrift Reminders
• 45: Civilian I'm grateful to you
• 46: Much of the money spent on alcohol could be saved
• 47: Where to preach thrift is little less than an insult
• 48: They may buy a few hundred shells
• 49: Such is the New and High Cost of War
• 50: The expenditures for the first year of the war were $17
• 51: Became our principal foreign customers
• 52: The loan would have been unpatriotic and uneconomic
• 53: These credits usually net about 61 2 per cent
• 54: One group of this collateral consists of stocks
• 55: 52 you receive 5000 francs capital
• 56: Ordinarily the Russian rouble is worth 51
• 57: 000 to neutral European nations
• 58: 000 of our securities held abroad
• 59: No country has ever been completely ravaged by war
• 60: In place of taxation you find that the war is being paid
• 61: Paper money issues and tax levies
• 62: While the total Teutonic war expenditures have been $21
• 63: Have you no message for America
• 64: He grew up amid a great revival of Welsh art
• 65: Lloyd George threw off his coat
• 66: That an unanswered letter answers itself in time
• 67: England was fast learning to lean on the grey eyed Welshman
• 68: And Lloyd George stood revealed as England's Strong Man
• 69: It called the Teuton bluff for a while at least
• 70: The little Welshman became Minister of Munitions
• 71: It meant the end of restricted output
• 72: Lloyd George had done it again
• 73: The British miner helping the British sailor
• 74: Even with Cabinet making Lloyd George was a Revolutionist
• 75: Like Roosevelt he would say My Army
• 76: Lloyd George is what we in America
• 77: Have more than racial kinship in common
• 78: Hughes was trained for teaching
• 79: His burly associates cheered the game little shopkeeper
• 80: His speeches are the Bible of the Australian worker